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GEO Property Group - Communities Development
Residential Communities Development
The Communities Development division primarily comprises the former Villa World business. The division has a 20 year history as a residential developer and builder primarily in Queensland, Sydney and Melbourne markets.
Target market and product range The primary target market is first and second and subsequent home buyers. The division does not operate as a contract project home builder, products high volume, speculatively built, house and land packages. In addition, the division has developed a number of land only projects where lots are sold directly to the retail market as well as integrated housing (group title) projects in South East Queensland, which have generally been in niche locations (close to public transport, schools, shops and other services).
Branding
The Group develops residential property under the GEO Property Group and Villa World Homes brands.
Homes have historically been marketed under the Villa World Homes brand. The Company is now in the process of developing a range of brands to better target specific consumer markets. The Company has recently developed the MODA Residential brand which will be positioned towards the more premium end of the market. The Villa World Homes brand is to be retained for projects that are focused on value and location.
Villa World Homes has been one of Australia’s leading property brands for over 20 years. All core housing products of the Company are marketed under the Villa World Homes brand. Click here to visit the Villa World site
