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GEO Property Group - Communities Development
The Communities Development division comprises Residential Communities and Commercial Communities Development.
Residential Communities Development
The Communities Development division primarily comprises activities of the former Villa World business. The division has a 20 year history as a residential developer and builder primarily in the South East Queensland, Sydney and Melbourne markets.
Target market and product range The primary target market of the Communities Development division is the residential housing sector, generally servicing second and subsequent home buyers. Housing product is predominantly focused on owner occupiers. The division does not operate as a contract project home builder, rather producing the majority of its products as high volume, speculatively built, house and land packages. In addition, the division has developed a number of land only projects where lots are sold directly to the retail market as well as integrated housing (group title) projects in South East Queensland, Sydney and Melbourne, which have generally been in niche locations (close to public transport, schools, shops and other services).
The division produces a range of homes of different styles, sizes and finishes. The appropriate product type and size for a particular project is determined based on the demographics of the area and specific characteristics of the individual projects.
Branding
The Group develops residential property under the GEO Property Group, Villa World Homes and MODA Residential brands.
Homes have historically been marketed under the Villa World Homes brand. The Company is now in the process of developing a range of brands to better target specific consumer markets. The Company has recently developed the MODA Residential brand which will be positioned towards the more premium end of the market. The Villa World Homes brand is to be retained for projects that are focused on value and location.
Villa World Homes has been one of Australia’s leading property brands for over 20 years. All core housing products of the Company are marketed under the Villa World Homes brand. Click here to visit the Villa World site
A new brand representing progressive design that is redefining style. All MODA Residential properties are architecturally designed and built on a philosophy of innovation, style and quality.
Click here to visit the MODA website
